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8th August 2008
LEADING ISLAND PROPERTY AND ESTATE AGENTS TAKE DELIVERY OF 11 NEW FIAT 500`S
NEW ECO-FRIENDLY COMPANY CARS
Date Added: 08/08/2008
When the time came to replace part of their fleet of company cars, the partners at Hose Rhodes Dickson were not faced with a difficult decision. Richard Dickson, managing partner, said “we knew that we wanted something stylish and eye-catching and that it needed to be environmentally friendly, economic to run and safe to drive. The only car that ticked all the boxes for us was the new Fiat 500.”
Following a re-brand last year Hose Rhodes Dickson now have eye-catching white, green and red boards which can be seen across the Island, and they wanted a car which would fit in with their new image. Hence the decision was taken to purchase eleven of the most eye-catching cars available on the market today. All eleven are fitted with the ‘Italia’ stripe which ties in with the firm’s colours and also nods to the car’s Italian heritage. Numbered 1-11, each car forms part of the distinctive Hose Rhodes Dickson team which can be spotted out and about at a property near you.
Everyone at Hose Rhodes Dickson has been particularly impressed by the IW Council’s ‘Eco Island’ strategy. In keeping with the strategy environmental issues were a key factor in choosing the Fiat 500 which, with its 1.2 litre petrol engine emitting just 119 g/km of carbon dioxide, certainly helps to reduce the firm’s carbon footprint. Richard Dickson said, “we’re pleased to be doing our bit for the environment, particularly when this is supported by free car parking in any Council car park for vehicles with such low emissions”.
Obviously financial concerns are also high on the agenda and in the present financial climate it is perhaps surprising to see a firm of estate agents splashing out on eleven new cars, but that bears testament to the excellent value for money offered by the Fiat 500. Not only is free car parking on offer, but with road tax at just £35 per year and an economic petrol engine covering 55.4 miles per gallon this is a small car which offers Hose Rhodes Dickson big savings.
The Fiat 500 does not disappoint on safety either. A five star EuroNCAP safety rating, unusual in such a small car, ensures the firm’s staff and clients are afforded maximum protection in case of an accident, and ticks the last box on the partners’ checklist of requirements.
The staff and partners at Hose Rhodes Dickson are keen to support other local Island businesses and were pleased to be able to go to Harwoods for their new vehicles. With their servicing support these eleven little cars with big personalities are sure to keep a smile on the face of all who see and drive them for a long time to come.
The 11 identical 500`s line up ready for a photo-shoot at Newport Football Ground.
For friendly, expert advice from the Islands leading Property and Estate Agency simply click on the link below to visit the Hose,Rhodes and Dickson website.
http://www.hose-rhodes-dickson.co.uk/
Sales Consultant Tim Thomson hands over car No 9..
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HARWOODS OPENS ITS DOORS ON A WHOLE NEW FIAT EXPERIENCE.
A new, modern and bright showroom awaits visitors to our Fiat Dealership in Wootton. The result of a major investment in the franchise, the new showroom will display the latest Fiat range in one of the best showroom environments on the Island. Customers will also be able to experience Fiat Digital, a new and exciting interactive ‘virtual’ showroom, where they can build their ideal car and view it in full 3D on screen as well as see their model of choice in motion.
Following the success of the new Panda and Grande Punto and with the newly launched Bravo, Fiat Auto is going from strength to strength. UK sales were up by more than 62% last year helping Fiat to become the fastest growing main brand in Europe. However it was the imminent arrival of the eagerly awaited Fiat 500 and the launch of the new Fiat Identity programme that prompted Harwoods to make the investment in the new facilities. Peter Hand, group managing director said “ we are very excited about the Fiat franchise, it seems Fiat have found their direction and reinvented themselves in the process, the products are among the most attractive in the market and quality is evident throughout the range”
Harwoods looks forward to welcoming its customers, past, present and future to its new Fiat Centre.
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13th July 2008
THE FIRST ISLAND FIAT 500 OWNERS FUN RUN
At the crack of dawn on Sunday 13th July, twenty highly enthusiastic Fiat 500 owners added the finishing touches to their beautiful new cars before making their way to our site in Wootton for the start of the first Island 500 owners Fun Run. With gleaming paint and spotless wheels each and every car had been personalised to its owners preference using the available 500,000 combinations of specification and trim to full and very dramatic effect.
After lining up for a photo shoot the drivers and their passengers – over 50 people in total – were given a goody bag with vital supplies and a model Fiat 500 before being handed a Treasure Map. The Treasure Map contained over 100 clues the answers to which were to be found along a carefully planned route, which took the 500’s to Newport Quay, on to B&Q for a small task, then to Carisbrooke Castle, Gatcombe. Rookley, Godshill and Shanklin Sea Front where the teams were split and sent in two different directions to prevent any cheating !!
Finally after some thirty miles the 20 Fiat 500’s together with their owners and passengers arrived at the Crab Inn in Shanklin where they were greeted by the ever hospitable Derry and Tina (themselves owners of a new 500) who had laid on a superb spread for our Fun Run participants.
Scores were calculated and the winners presented with their prizes. With the first fun run over and clearly a huge success, plans are already in place to hold a second event later in the year by which time over 70 new 500’s will have been delivered to Island Owners promising the event will be even bigger and even better than the last.
Peter Hand Managing Director of Harwoods said, “ the Fiat 500 presented us with the perfect opportunity to put some fun back into motoring, this fabulous little car has captured the publics imagination and offers an ideal solution for those wanting a green and economical car but who don’t want to compromise on style and fun. The 500 is also very safe having achieved the maximum 5 stars in the European NCAP crash tests. So often we deliver a new car and then don’t see the customer until its time for a service, events like this help to strengthen our partnership with our customers and create a more pleasurable ownership experience”.
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